[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.endler.cz\/fransiza\/#Article","mainEntityOfPage":"https:\/\/www.endler.cz\/fransiza\/","headline":"Fran\u0161\u00edza","name":"Fran\u0161\u00edza","description":"Fran\u0161\u00edza je zp\u016fsob podnik\u00e1n\u00ed, kdy v\u00e1m dan\u00e1 spole\u010dnost poskytne zna\u010dku a know-how k podnik\u00e1n\u00ed. Nen\u00ed to v\u0161ak zadarmo, mus\u00edte si koupit licenci, kter\u00e1 v\u00e1s k tomuto podnik\u00e1n\u00ed oprav\u0148uje. M\u016f\u017eete tak za\u010d\u00edt podnikat, ani\u017e byste museli m\u00edt n\u011bjak\u00e9 znalosti \u010di p\u0159ij\u00edt s n\u011bjak\u00fdm nov\u00fdm projektem. Spolu s koup\u00ed licence z\u00edsk\u00e1te i \u00fasp\u011b\u0161n\u00e9 marketingov\u00e9 tahy, d\u016fle\u017eit\u00e9 recepty … ","datePublished":"2020-10-07","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.endler.cz\/author\/#Person","name":"","url":"https:\/\/www.endler.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ea551d08e5aaea35ec0edab8371d7eaf798177f38aa8a77e65ff33bf2d8edc8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ea551d08e5aaea35ec0edab8371d7eaf798177f38aa8a77e65ff33bf2d8edc8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"endler.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.endler.cz\/wp-content\/uploads\/art282633_4x3_20260627_115147_O4kDHY.jpg","url":"https:\/\/www.endler.cz\/wp-content\/uploads\/art282633_4x3_20260627_115147_O4kDHY.jpg","height":0,"width":0},"url":"https:\/\/www.endler.cz\/fransiza\/","about":["Podnik\u00e1n\u00ed"],"wordCount":397,"articleBody":"\tFran\u0161\u00edza je zp\u016fsob podnik\u00e1n\u00ed, kdy v\u00e1m dan\u00e1 spole\u010dnost poskytne zna\u010dku a know-how k podnik\u00e1n\u00ed. Nen\u00ed to v\u0161ak zadarmo, mus\u00edte si koupit licenci, kter\u00e1 v\u00e1s k tomuto podnik\u00e1n\u00ed oprav\u0148uje. M\u016f\u017eete tak za\u010d\u00edt podnikat, ani\u017e byste museli m\u00edt n\u011bjak\u00e9 znalosti \u010di p\u0159ij\u00edt s n\u011bjak\u00fdm nov\u00fdm projektem. Spolu s koup\u00ed licence z\u00edsk\u00e1te i \u00fasp\u011b\u0161n\u00e9 marketingov\u00e9 tahy, d\u016fle\u017eit\u00e9 recepty \u010di dobr\u00e9 \u00fa\u010detn\u00ed postupy, zkr\u00e1tka n\u00e1vod, jak dob\u0159e podnikat.\tTo je velkou v\u00fdhodou pro\u010d si po\u0159\u00eddit fran\u0161\u00edzu. D\u00edky tomu tak pro v\u00e1s bude za\u010d\u00e1tek podnik\u00e1n\u00ed jednodu\u0161\u0161\u00ed, bude pro v\u00e1s leh\u010d\u00ed bojovat s konkurenc\u00ed a naj\u00edt nov\u00e9 z\u00e1kazn\u00edky, proto\u017ee v\u011bt\u0161inou jde u\u017e o zab\u011bhlou zna\u010dku a z\u00e1kazn\u00edci si v\u00e1s najdou sami. Tak\u00e9 se vyvarujete \u010dast\u00fdm chyb\u00e1m, kter\u00fdch se za\u010d\u00ednaj\u00edc\u00ed podnikatel\u00e9 dopou\u0161t\u00ed. Chod fran\u0161\u00edzy je tak\u00e9 kontrolov\u00e1n, a pokud tak n\u011bjakou chybu ud\u011bl\u00e1te, je v\u010das zachycena a nijak radik\u00e1ln\u011b to firmu neohroz\u00ed. Nav\u00edc v\u00e1s na za\u010d\u00e1tku \u010dek\u00e1 odborn\u00e9 pro\u0161kolen\u00ed od \u0161kolitele, kter\u00fd vych\u00e1z\u00ed z jeho praktick\u00fdch zku\u0161enost\u00ed.\tPot\u00e9, co fran\u0161\u00edza prosperuje a vyd\u011bl\u00e1v\u00e1 pen\u00edz, mus\u00edte \u010d\u00e1st sv\u00e9ho zisku p\u0159ev\u00e1d\u011bt ve prosp\u011bch majitele spole\u010dnosti. Ten pak pen\u00edze rozd\u011bluje do cel\u00e9 fran\u0161\u00edzov\u00e9 s\u00edt\u011b a slou\u017e\u00ed tak v\u0161em, kdo si licenci zakoupili. Slou\u017e\u00ed zejm\u00e9na k podpo\u0159e marketingu a reklamy \u010di k v\u00fdvoji nov\u00fdch produkt\u016f.\tV \u010cesk\u00e9 republice se fran\u010d\u00edzing za\u010dal rozv\u00edjet po roce 1989, kdy do\u0161lo ke zru\u0161en\u00ed v\u011bt\u0161iny monopol\u016f a mohlo se tak v\u00edce rozv\u00edjet svobodn\u00e9 podnik\u00e1n\u00ed.\tK v\u011bt\u0161\u00edmu rozvoji v\u0161ak do\u0161lo a\u017e v posledn\u00edch p\u00e1r letech a dnes najdeme v \u010cesk\u00e9 republice a\u017e 200 fran\u0161\u00edzov\u00fdch zna\u010dek a jsou typick\u00e9 zejm\u00e9na pro rychl\u00e1 ob\u010derstven\u00ed, jako nap\u0159\u00edklad McDonalds nebo KFC. Najdeme je v\u0161ak i v jin\u00fdch odv\u011btv\u00edch, nap\u0159\u00edklad UniCredit Bank, OMV, Bon Bon, Sklizeno, Benu l\u00e9k\u00e1rna, Natur House, Husky, Tamaris, Bageterie Boulevard, V\u00fdtopna, CrossCafe, Ugova \u010derstv\u00e1 \u0161\u0165\u00e1va a mnoho dal\u0161\u00edch.\t                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Fran\u0161\u00edza","item":"https:\/\/www.endler.cz\/fransiza\/#breadcrumbitem"}]}]