[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.endler.cz\/kdyz-web-navstevuje-az-prilis-malo-lidi\/#Article","mainEntityOfPage":"https:\/\/www.endler.cz\/kdyz-web-navstevuje-az-prilis-malo-lidi\/","headline":"Kdy\u017e web nav\u0161t\u011bvuje a\u017e p\u0159\u00edli\u0161 m\u00e1lo lid\u00ed","name":"Kdy\u017e web nav\u0161t\u011bvuje a\u017e p\u0159\u00edli\u0161 m\u00e1lo lid\u00ed","description":"Mnoho za\u010d\u00ednaj\u00edc\u00edch web\u016f se pot\u00fdk\u00e1 s malou n\u00e1v\u0161t\u011bvnost\u00ed, to nen\u00ed nic neobvykl\u00e9ho. Jen\u017ee je v\u016fbec mo\u017en\u00e9 touto skute\u010dnost n\u011bjak zm\u011bnit? Jak\u00e9 prost\u0159edky k tomu pou\u017e\u00edt? A jak na reklamn\u00ed marketing, kdy finan\u010dn\u00ed mo\u017enosti jsou omezen\u00e9? Ot\u00e1zek jist\u011b m\u00e1te nespo\u010det, poj\u010fme si spole\u010dn\u011b alespo\u0148 na n\u011bkter\u00e9 z nich odpov\u011bd\u011bt. Po\u010d\u00e1tky podnik\u00e1n\u00ed mohou b\u00fdt v mnoh\u00fdch ohledech … ","datePublished":"2021-09-14","dateModified":"2023-05-19","author":{"@type":"Person","@id":"https:\/\/www.endler.cz\/author\/#Person","name":"","url":"https:\/\/www.endler.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1ea551d08e5aaea35ec0edab8371d7eaf798177f38aa8a77e65ff33bf2d8edc8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ea551d08e5aaea35ec0edab8371d7eaf798177f38aa8a77e65ff33bf2d8edc8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"endler.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.endler.cz\/wp-content\/uploads\/Soci%C3%A1ln%C3%AD%20s%C3%ADt%C4%9B_9vEjYn.jpg","url":"https:\/\/www.endler.cz\/wp-content\/uploads\/Soci%C3%A1ln%C3%AD%20s%C3%ADt%C4%9B_9vEjYn.jpg","height":0,"width":0},"url":"https:\/\/www.endler.cz\/kdyz-web-navstevuje-az-prilis-malo-lidi\/","about":["Podnik\u00e1n\u00ed"],"wordCount":421,"articleBody":"         Mnoho za\u010d\u00ednaj\u00edc\u00edch web\u016f se pot\u00fdk\u00e1 s malou n\u00e1v\u0161t\u011bvnost\u00ed, to nen\u00ed nic neobvykl\u00e9ho. Jen\u017ee je v\u016fbec mo\u017en\u00e9 touto skute\u010dnost n\u011bjak zm\u011bnit? Jak\u00e9 prost\u0159edky k tomu pou\u017e\u00edt? A jak na reklamn\u00ed marketing, kdy finan\u010dn\u00ed mo\u017enosti jsou omezen\u00e9? Ot\u00e1zek jist\u011b m\u00e1te nespo\u010det, poj\u010fme si spole\u010dn\u011b alespo\u0148 na n\u011bkter\u00e9 z nich odpov\u011bd\u011bt.  Po\u010d\u00e1tky podnik\u00e1n\u00ed mohou b\u00fdt v mnoh\u00fdch ohledech velmi n\u00e1ro\u010dn\u00e9. O tom hovo\u0159\u00ed i skute\u010dnost, \u017ee ka\u017ed\u00e1 druh\u00e1 firma se nedo\u017eije ani prvn\u00edho roku \u017eivota. D\u016fle\u017eit\u00fd je prim\u00e1rn\u011b p\u0159\u00edliv nov\u00fdch z\u00e1kazn\u00edk\u016f, ty generuj\u00ed pot\u0159ebn\u00fd zisk a umo\u017e\u0148uj\u00ed firm\u011b r\u016fst. Jen\u017ee pokud o v\u00e1s nemaj\u00ed z\u00e1kazn\u00edci pov\u011bdom\u00ed, jen t\u011b\u017eko je budete hledat. Ov\u0161em \u017eijeme v 21. stolet\u00ed, kter\u00e9 s sebou p\u0159in\u00e1\u0161\u00ed i jist\u00e9 v\u00fdhody, kter\u00fdch stoj\u00ed za to vyu\u017e\u00edt. Ano \u0159e\u010d je prim\u00e1rn\u011b o soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 dnes nab\u00edz\u00ed pom\u011brn\u011b jednoduch\u00fd zp\u016fsob, jak o sob\u011b d\u00e1t v\u011bd\u011bt. I kdy\u017e u\u017e je v sou\u010dasnosti \u0159ada funkc\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch zpoplatn\u011bna, st\u00e1le nab\u00edz\u00ed p\u0159\u00edle\u017eitost mnoha firm\u00e1m zviditelnit se. Televizn\u00ed reklamy ji\u017e v sou\u010dasnosti nab\u00edz\u00ed pom\u011brn\u011b p\u0159edra\u017een\u00fd a neefektivn\u00ed zp\u016fsob propagace, kter\u00fd nedok\u00e1\u017ee zac\u00edlit na po\u017eadovanou skupinu z\u00e1kazn\u00edk\u016f \u010di klient\u016f. Mnoho firem tak reklamn\u00ed obsah sm\u011b\u0159uje rad\u011bji a soci\u00e1ln\u00ed s\u00edt\u011b. Brouzd\u00e1n\u00ed na nich je na\u0161\u00edm ka\u017edodenn\u00edm chlebem, p\u0159i cest\u011b do zam\u011bstn\u00e1n\u00ed, \u0161koly nebo ve voln\u00fdch chv\u00edl\u00edch. Pov\u011bt\u0161inou v\u0161ichni z n\u00e1s sleduj\u00ed obrazovku sv\u00e9ho mobiln\u00edho telefonu.  Ppc reklama pro za\u010d\u00ednaj\u00edc\u00ed firmy  Reklamy p\u0159edstavuj\u00ed finan\u010dn\u011b velmi n\u00e1ro\u010dn\u00fd zp\u016fsob propagace. Ne v\u017edy tomu ale tak mus\u00ed b\u00fdt. Pt\u00e1te se, co je to ppc kampa\u0148? Jedn\u00e1 se o chytr\u00fd zp\u016fsob reklamy, kdy inzerent neplat\u00ed za samotn\u00e9 um\u00edst\u011bn\u00ed reklamy na webov\u00fd port\u00e1l, ale a\u017e za jednotliv\u00e9 prokliky na dan\u00fd odkaz. Inzerent si tak m\u016f\u017ee pom\u011brn\u011b snadno ur\u010dit cenu reklamy. Ppc reklama \u2013 ads a sklik Mezi nejzn\u00e1m\u011bj\u0161\u00ed syst\u00e9my pat\u0159\u00ed v sou\u010dasnosti Google ads, v \u010cesk\u00e9 republice je to pak Sklik od Seznamu.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kdy\u017e web nav\u0161t\u011bvuje a\u017e p\u0159\u00edli\u0161 m\u00e1lo lid\u00ed","item":"https:\/\/www.endler.cz\/kdyz-web-navstevuje-az-prilis-malo-lidi\/#breadcrumbitem"}]}]